Post by account_disabled on Mar 7, 2024 3:55:18 GMT 1
The YouMoz entry was submitted by one of our community members. The authors views are entirely their own excluding an unlikely case of hypnosis and may not reflect the views of Moz. Im a big believer that every good content marketing strategy begins with a comprehensive audit of the websites current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your current site what your audience wants from your content and how you can benchmark your performance for future content marketing efforts.
The six reports include the following vs Returning Visitor report Frequency Recency report Site Greece Mobile Number List Search report Behavior Flow report Now these arent the only reports you should use in your content audit and you dont need to be a Google Analytics doyen to gather insights from these reports you just need to know what youre looking for. For the abovementioned reports we will aim to answer the following questions about content on your website How is my audience finding my content Channels report Which content piece is performing the best in terms of traffic engagement and conversion Landing Page report What should my content performance benchmarks be Landing Page report.
Do I need to prioritize building an audience or should I nurture my existing audience New vs. Returning report How many pieces of content do I need to create a month Frequency Recency report What are the topics I should be talking about but are not Site Search report Is my content successful at driving business transactional goals Behavior Flow report What is the value of my content Behavior Flow report First though some housekeeping In order to create a comprehensive content audit in Google Analytics you need to create some Advanced Segments. Advanced Segments Advanced Segments allow you to.
The six reports include the following vs Returning Visitor report Frequency Recency report Site Greece Mobile Number List Search report Behavior Flow report Now these arent the only reports you should use in your content audit and you dont need to be a Google Analytics doyen to gather insights from these reports you just need to know what youre looking for. For the abovementioned reports we will aim to answer the following questions about content on your website How is my audience finding my content Channels report Which content piece is performing the best in terms of traffic engagement and conversion Landing Page report What should my content performance benchmarks be Landing Page report.
Do I need to prioritize building an audience or should I nurture my existing audience New vs. Returning report How many pieces of content do I need to create a month Frequency Recency report What are the topics I should be talking about but are not Site Search report Is my content successful at driving business transactional goals Behavior Flow report What is the value of my content Behavior Flow report First though some housekeeping In order to create a comprehensive content audit in Google Analytics you need to create some Advanced Segments. Advanced Segments Advanced Segments allow you to.